How-to guides · Google Profile Tune-Up · How do I
How do I reply to someone who isn't a customer?
Reply calmly to a review when you can't find the reviewer in your records.
Narrated video with captions, 33 s. Made with a fictional company, Brightline Heating & Air (sample · fictional business). Read the transcript · Download the step-by-step PDF
Step by step

Sometimes a review comes from someone you can't find. Here's how to reply.

Check your records first. If you can't find a visit, use the template for a reviewer you can't find.

Keep it calm and short. Don't accuse them of anything. Other customers are reading.

Invite them to contact a named person, and take it from there in private. If they turn out to be a customer, you can follow up properly.

Check your records, stay calm, and take it offline.
Get the Google Profile Tune-Up
Your Google Business Profile right, and your details matched everywhere. Every Kit and Install comes with these videos, and an Install adds a walkthrough made from your own setup.