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How do I write my business description?

Write a plain description of what you do, who for and where.

Narrated video with captions, 34 s. Made with a fictional company, Brightline Heating & Air (sample · fictional business). Read the transcript · Download the step-by-step PDF

Step by step

  1. Step 1: Here's how to write the description on your profile, in plain words.

    Here's how to write the description on your profile, in plain words.

  2. Step 2: Say what you do, who you do it for, and where. You have up to seven hundred and fifty characters.

    Say what you do, who you do it for, and where. You have up to seven hundred and fifty characters.

  3. Step 3: Use plain words and real details, like same-day repairs or emergency calls, only if they're true.

    Use plain words and real details, like same-day repairs or emergency calls, only if they're true.

  4. Step 4: Leave out stuffed keywords and any claim you can't back up. Save the same text in your profile facts file, so it matches everywhere.

    Leave out stuffed keywords and any claim you can't back up. Save the same text in your profile facts file, so it matches everywhere.

  5. Step 5: What, who for and where, in plain and true words.

    What, who for and where, in plain and true words.

Get the Google Profile Tune-Up

Your Google Business Profile right, and your details matched everywhere. Every Kit and Install comes with these videos, and an Install adds a walkthrough made from your own setup.

See the Google Profile Tune-UpAll guides